Play Jam

Skip to the fun part. Kick-start innovation.


Proven fun and productive

The Cape Play Jam is an intense accelerated innovation and design process, focused on finding fun, while answering big WHY's.

Traditionally there is a lot of paperwork involved in new projects. We will spend a lot of time making documents that you will spend a lot of time reading.

It’s a bit like standing OUTSIDE the playground trying to agree on what to do INSIDE the playground.

Let’s not do that. Let’s step into the playground and skip directly to finding the fun. Together.

Staggering Output

Over 3-5 intense days a dedicated Cape design and development team work closely with Client in a chaotic, yet carefully designed, exploratory process, where experiments are made, things are built, broken, rebuilt and - most importantly - fun is found.

The creative output is staggering. Ideas are spawned, challenged, refined, killed and tested. 30 ideas become 10 concepts, that boil down to 3-5 prototypes.

These prototypes are tested on the target audience, and immediate findings are applied. Everything discovered and tried belongs to Client. 

Three days of learning, challenges, high productivity and high performance, that gave us a big and usable yield.
— Maria Valentin Beck, Børns Vilkår
I think it was amazing what the teams came up with.
— Anonymous Play Jam Client*
A big thank you to the team. Awesome days, with awesome results.
— Anonymous Play Jam Client*
I think it was a hit. The teams really got some good insights from the presentations and prototypes.
— Anonymous Play Jam Client*

* We help some clients with strictly confidential early product development work in Play Jams. Given the confidentiality, they remain anonymous.