The child's first encounter with LEGO®
Building a Pleasant Place to Be...
LEGO approached Cape Copenhagen in 2010 with the challenge of creating a - then - in-browser DUPLO universe for preschool kids and their parents. In 2011 the first DUPLO app followed. Since then Cape has developed seven DUPLO games.
The LEGO® DUPLO® product line - and often the tablet games - serve as the child's first encounter with the LEGO universe. DUPLO, and the DUPLO games, are an important part of the recruitment of new LEGO kids.
With the DUPLO games LEGO has built a meaningful communication platform between LEGO, the children and their parents, in a space where the kids and their parents already are.
It has been a journey to a point where kids and parents alike now recognise the DUPLO games as quality products in their own right, in line with LEGO's other products.